Chairman's Message

Dear Guests, Partners, and Users:

Thank you for your interest in Zhiwen Digital Travel (also known as Zhishu Cultural Tourism). I'm Li Meihe, founder and chairman of Zhiwen Digital Travel, an investor, and a professional in elderly care and event planning with over 30 years of industry experience. Zhiwen Digital Travel is a digital tourism group that we strategically invested in, driven by our core mission to empower travel through technology and connect the world digitally. We are committed to providing users with premium, one-stop travel booking services.

In today's digital era, we recognize that technological innovation is key to enhancing user experience. Zhiwen Shulv integrates premium resources including hotels, flights, train tickets, and attraction passes through an intelligent platform and personalized service, making every journey more convenient, comfortable, and cost-effective. We are also actively expanding into the wellness and cultural tourism sector to drive integrated development across the industry.

As the founder, I have always believed in the power of knowledge and networks. We have brought together industry leaders to create a premium platform serving high-end clients. These resources synergize with Zhwen Shulv's digital tourism business, delivering a richer and more diverse experience for our users.

I have over 30 years of hands-on experience in wellness and event planning, including execution of large-scale events. This background has deepened my understanding of content creation and user experience, providing valuable insights for Zhiwen Shulv's brand building and service innovation.

Zhiwen Shulv focuses on five key industry sectors: Wellness & Travel – A wellness destination for middle-aged and elderly travelers integrating health management, relaxation, and vacation stays; Cultural Tourism Integration – Deeply leveraging local cultural resources to create warm, story-driven tourism experiences; Resort & Leisure – Curating top-tier resort destinations nationwide with one-stop vacation solutions; Boutique Homestays – Selecting premium local homestays to immerse guests in authentic regional culture; Smart Travel – Optimizing the entire travel journey through technology for a more seamless experience.

We believe integrity is the foundation of our business and innovation drives our growth. In the future, Zhiwen Digital Travel will continue to deepen its expertise in the health, wellness, and cultural tourism sectors, working hand-in-hand with partners to create greater value for users and contribute to the digital transformation of China's tourism and wellness industries.

Excited to embark on an amazing journey with you!